Yup, that’s right!
Mass Effect 3 will be released very soon; 9th of March (UK) to be precise! And what better way to celebrate the games launch with a launch party that has taken the matter a little too literally.
I say literally because Mass Effect 3 is the first game EVER to be launched into space! Well, I say space and it’s really the type of space you can get to with a weather balloon. But! It’s still a first for the gaming industry and it’s a pretty innovative way to grab the attention of gaming fans who may not be a part of the fully pumped ME fans.
Here is the schedule for the landing of the copies:
- San Francisco, CA – 7am-10am – February 23rd
- Las Vegas, NV – 7am-10am – February 24th
- New York, NY – 7am-10am – February 25th
- London – Time TBD – February 27th
- Paris – Time TBD – February 28th
- Berlin – Time TBD – February 29th
It’s hard to say whether the copies will actually land where BioWare say they will but at least each copy has a GPS tracker attached to it so it can be found. As you can also see, at least one will have touched down by now in San Francisco and that means the lucky finder will have it over a week before the official release dates.
This really is an imaginative way of building publicity for an already established franchise. In a way, it’s almost as if BioWare want there to be mass riots at the land zones because there are only 6 available in 6 different locations. If anyone out there is like me, (which I’m sure they are) they will be a sucker for a limited edition or collectors edition and will be chomping at the bit to get to the land site.
This really is a bold move for a software developer to make and who knows, maybe we’ll see a one off, special edition of GTA V placed on the moon, just to see if any geeks can get into space from their garden sheds or garages. This kind of move is one that we will probably see more of. Games placed in special locations for people to find. I would definitely go on a treasure hunt for a copy of Risen 2: Dark Water’s, even if it meant getting out the dinghy and sailing to the middle of the North Sea!
I can only hope that developers decide to make these sort of stunts a regular occurrence and maybe it will attract new audiences to the wonderful world of gaming? After all, I need more people to beat the crap out of on Call of Duty: Black Ops!
And if you haven’t seen it yet, here’s the official trailer for Mass Effect 3 via BioWareMassEffect on YouTube: